Creative direction.
Brand. Packaging.
And all the thinking
that makes them work.
I build consumer brands, packaging systems and campaigns that connect with people, then help creative teams make the work even better.
01 / Packaging + Brand System
Hazy
Little
Giant.
One beer. Two brands. One new system built to grow.
THE THINKING → Build the first collaboration so it has enough personality to stand alone, and enough structure to become a series.
EXPLORE THE PROJECT ↗02 / Creative Direction
Your Future
with Ferguson.
One campaign idea, carried across print, digital, web, video and events.
THE THINKING → A recruiting campaign needed to feel like a future someone could actually picture themselves in.
03 / Packaging + Art Direction
Value shouldn't
look like a compromise.
Swiss chocolate with shelf-stopping color, appetite appeal and a little swagger.
THE THINKING → Premium quality at an everyday price needed packaging with enough confidence to make value feel exciting.
EXPLORE THE PROJECT ↗the double take.
04 / Brand Evolution
From clinical
to confident.
Scent leads. Color pops. The system scales.
EXPLORE THE PROJECT ↗
I make things.
I make systems.
I help designers
make great things, too.
Creative leadership backed by real-world production knowledge.
MORE GOOD STUFF
